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Speaking Engagements

SOCIAL MEDIA Training

Step 2: The Topics

Topics to Choose From

Training Events

Coaching

Training Events are best suited for organizations that are looking to transform their business on social media. Whether you are in the introduction phase of social media, or you are trying to move your social media to a more sophisticated strategic approach, we are here to help. Training Events can either be one-hour speaking engagements or more in depth training lasting over a period of time. The list below is a sample of trainings previously offered, however is not limited to the sample of topics. 

Coaching is typically done on a one to one basis for CEOs or entrepreneurs to grow their organic social media presence. Each session is tailored to fit the needs of the individual. In most cases, the coaching is done in person, however we have found working online is just as effective. 

 

Popular Social Media Training and Coaching Topics

***This is a sample of our most popular topics, however there are dozens of topics that can be used for training***

Analyzing Your Social Media with Data
Developing a Social Media Strategy
How Optimized is Your Social Media Strategy? 
Leveraging Social Media for Recruitment in HR
Making the Most Out of LinkedIn 
Twitter 101
Social Media 101
Social Media Bootcamp
Women in Business: Social Media 
 
Summary of Topics:
Analyzing Your Social Media with Data

In today's data-driven world, it is imperative to look at the social media data to understand more about your audience and the industry landscape. In an effort to increase your brand's presence, social media analysis will help you gain traction and engagement through organic results. Social media listening is just one way to increase engagement with your target audience and build a community on social media. This training will provide you with many tools to implement in your organization that day. 

 

Developing a Social Media Strategy

The social media strategy will enable you with the necessary items to have a strategic social media plan. The social media training will provide you the tools necessary to develop a social media strategy. After the session, you will have an understanding of LinkedIN, Pinterest, Live Streaming and YouTube to align and optimize your digital strategy. You will leave this session with a social media strategy to start implementing in your organization or for your personal brand. Best for agencies and SMEs that have some social media knowledge and are passively using it either personally or professionally.

 
How Optimized is Your Social Media Strategy? 
Social Media Optimization emphasizes the need to look at data to make strategic decisions on social media. The changes in communication channels have resulted in many organizations needing to evolve their marketing and business strategy. For every level of social media use, it is vital to understand the factors needed to develop and analyze a social media strategy. Based on the REALLY framework participants will learn the 5 parts: Research, Engage, Analyze, Listen, Leverage and You and how to implement them effectively to optimize social media. Participants will walk away from the presentation with information to use in their organization that day. 
 
Leveraging Social Media for Recruitment in HR
This presentation will provide a brief explanation of social media and successful uses of social media for a brand to take into consideration for recruitment and brand awareness purposes. Tactics and examples will be presented for increased brand recognition for the parent company of the brand. By leveraging current resources, employees will walk away and understand the need for strategically utilizing social media for internal communication, recruitment, and branding.
 
Making the Most Out of LinkedIn 
This LinkedIN presentation focuses on organizations that want to maximize their LinkedIN presence. The focus of the presentation is understanding the different parts of LinkedIN and the importance of leverage employees.  Moreover, action items are provided to use in your organization that day. 
 
 
Twitter 101
Twitter is a powerful tool, yet many do not understand how it works. This presentation focuses on how to use Twitter for maximizing awareness across social media channels and focusing on listening to user generated content. In this session, you will learn what the true functionality of Twitter and how businesses have been extremely successful with leveraging Twitter. You will walk away with understanding various tools such as Hootsuite, Twitter Analytics and Audiense. 
 
Social Media 101
The Social Media 101 session focuses on social media branding as an introduction to social media. The social media principles discussed will help develop a strategic foundation for branding your SME or your personal brand.After the session you will have a basic understanding of how Twitter, Facebook and Blogging work for creating awareness around your product or service. You will leave this session with actionable items to start using that day. This presentation is best for those that have some to no social media knowledge for business, however are hoping to advance their careers or SMEs to incorporate social media.
 
 
Social Media Bootcamp

This is the ultimate social media training to help you succeed online! The Social Media Bootcamp provides you the full scope of social media from an introduction to more advanced social media tactics. After the session, you will have a more sophisticated understanding of how to leverage user generated content for your SME to build a community of engagement. The social media principles will help you create efficient social media strategy and campaigns with your current resources. You will leave this session with actionable items to start using that day. Best for agencies and SMEs that have limited resources and are already using social media.

 

 
Women in Business: Social Media PAC
The Social Media PAC will support your efforts for developing a strong social media strategy that is relatable to you.  Through Persistence, Authenticity and Compassion, you will connect the 3 key elements needed to support a strong strategy moving forward. After the workshop, actionable items will be provided for you to go back to your business and implement that day. Tools to make your life with social media easy will be discussed in depth with key takeaways including the need for Influencers, Brand Advocates and efficient content creation. 

 

 

 

 
 
 
 
 
 
 
 
 
 
 
 
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